Colour of the year. Why it is so important for the fashion world (and not only! ). How and who decides what colour will be the next one?
These are viral questions within the creative industries professionals, and all they will create next has to be on-trend; otherwise, they will lose the opportunity to be visible or to sell their products!
Who decides the Colour of the Year?
Pantone or more precisely The Pantone Color Matching System “is largely a standardised colour reproduction system”. The system offers “a proprietary colour space used in a variety of industries notably graphic design, fashion design, product design, printing and manufacturing and supporting the management of colour from design to production, in physical and digital formats, among coated and uncoated materials, cotton, polyester, nylon and plastics.” Being highly standardised, it offers a common starting point for all the interested parties when it comes about production and working with colours.
How is the colour chosen?
Every year, based on pervasive research and forecasting exercises, Pantone is choosing a colour that they believe will be influencing all the creative industries. The colour is selected for the year to come, and it is available for the broad public in December. For more a very selected group of businesses, the information is accessible way ahead, in a paid early access way.
Why is the colour of the year important?
Fashion & interior designers and not only them, need to be on top of trends so they can satisfy their customers’ needs and desires. They are more or less very related industries, as they have a common denominator: their shopper. For peoples who like to wear the latest fashion for sure whey would like to have trendy interior accessories. We’ve seen this so many times around us. The aesthetics are critical, and the colours are essential.
The Colour of the Year 2020 is Classic Blue 19 -4052
Classic Blue came as a surprise for most of the public, as it is indeed, a very classic colour. The previous year’s colour has been Living Coral (“Living Coral 16-1546 – An animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge.”) and the year before has been Ultra Violet (“ A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”), quite vivid and particular colours.
Classic Blue is undoubtedly seen as a Royal Colour, and we’ve been delighted by the Royal family members so many times with their outfits!
The Living Coral –the colour of the year 2019 – is a stunning colour combination with the Classic Blue, allowing re-cycle and re-use the last-year outfits! Fashion should not be environment harmful or exhaustive, it should be fun and sustainable!
Ideas of colour combination for Classic Blue and Living Colour
Complete your outfit with Oana Millinery hats!
Oana Millinery offers bespoke millinery services and I am happy to help you find the perfect hat or fascinator to compete and complement your outfit!
Book your appointment and get ready for your special event! Life is full of colour!